Black Friday 2025 Dubai is shaping up to be the biggest shopping week the city has ever seen, and if you’ve been in Dubai long enough, you know that’s saying something. Forget those generic “up to 50% off” banners—this year, malls and brands are going aggressive, and certain places are planning price drops that are usually impossible in the UAE.
Before we dive in, let me say this: Dubai Black Friday isn’t just about electronics or fashion anymore. It’s become a city-wide event where malls compete with each other like they’re running a Formula 1 race. And if you know where to go (and when), you can walk out with luxury clothes, beauty kits, kitchen appliances, and even travel deals for absurdly low prices.
Let’s break down the real picture—not the marketing fluff—so you know exactly where the best discounts are happening and how to shop smarter instead of just shopping harder.
Why Black Friday 2025 Dubai Will Be Huge
Shoppers aren’t just hunting for deals — they’re planning purchases months in advance.
According to consumer spending trends reported by Forbes, brands worldwide are preparing far more aggressive seasonal promotions compared to previous years.
And UAE retailers are fully aware of this shift. As highlighted in a recent UAE shopping season analysis by BBC News, stores in Dubai are stretching promotions earlier to compete with e-commerce giants.
Even shoppers’ behaviour is changing. New retail behaviour research from Pew Research Center shows people are prioritising essentials, multi-use products, and high-value categories during major sale seasons.
All of this influences how Black Friday 2025 will look across Dubai’s malls.

Dubai Outlet Mall — The Deep Discount Champion
Let’s be honest: if your goal is real savings, you start with Dubai Outlet Mall.
During the Black Friday Dubai Outlet Mall period, stores drop prices harder than any other mall in the UAE. We’re talking:
- 70%–90% discounts
- Clearance on past-season stock
- Massive cuts on Adidas, Nike, Guess, Aldo, DKNY, Puma
- Handbags going from AED 1,000 to AED 199
- Sneakers cheaper than brunch
It gets wild — but in the best way.
If you’re hunting for a variety of fashionable clothes, Outlet Mall will feel like a treasure chest.
This mall gives the highest % discounts in Dubai, every single year. Nothing beats it.
The Dubai Mall — Luxury, Beauty, Fashion… and Crowds
“Black Friday Dubai Mall” is practically a festival.
Come here if you want:
- Premium fashion
- Beauty bundles
- High-end electronics
- Department-store mega deals
Dubai Mall doesn’t give the deepest discounts, but it gives the widest choice.
Expect:
- Sephora & Wojooh beauty kits dropping 25%–40%
- Zara, Bershka, Massimo Dutti, and Mango doing mid-season-style markdowns
- Virgin Megastore running limited-time flash sales
- Multi-brand stores like Debenhams stacking promotions
If you love grooming, fragrances, and skincare, the best online deals usually appear on
health and beauty products during the Black Friday week.
This mall is perfect if you want luxury or premium selections rather than just cheap prices.
Mall of the Emirates — The Best Electronics Mall During Black Friday
This is where you go when you want gadgets.
Mall of the Emirates consistently leads in electronics during Black Friday:
- Carrefour goes all-in with TVs, laptops, phones
- Sharaf DG, Plug Ins, and Emax run overlapping flash offers
- Apple Watch and iPhone bundles drop sharply
- Dyson and home appliances hit rare discounts
If your priority is upgrading your home or office tech, this mall should be your first stop.
City Centre Malls — The Stress-Free Option
City Centre Deira, Mirdif, and Me’aisem don’t scream “luxury,” but they’re extremely reliable for Black Friday:
- Great mid-range fashion
- Strong home goods discounts
- Big kids’ section promotions
- Reasonable crowds
- Easier parking
If you want a calm version of Black Friday without compromising deals, the City Centres win.
Ibn Battuta Mall — The Underrated Final Boss
No one talks about Ibn Battuta Mall during Black Friday… which is exactly why locals love it.
What you’ll find:
- Home Centre, Max, Sun & Sand Sports, H&M with real reductions
- Quieter hallways
- Faster checkout lines
- Strong furniture & decor sales
If the idea of pushing through crowds exhausts you, skip Dubai Mall and come here instead.

What to Expect from Black Friday Stores in Dubai (2025 Edition)
Top-performing categories this year:
- Electronics
- Sneakers
- Beauty kits
- Perfumes
- Home appliances
- Luggage & travel accessories
- Kids’ clothing
- Essentials
Dubai’s Black Friday has matured into a balanced sale — meaning you don’t need to pick one category. Everything goes on offer.
Black Friday Dubai Sale Hacks (From Someone Who Has Done This for Years)
Here are the real-world tricks:
✔ Dubai Outlet Mall: go before 12 PM
Sizes disappear by afternoon.
✔ Dubai Mall: come after 3 PM
Tourists crowd the morning; locals crowd the evening.
✔ Electronics drop again late at night
Carrefour is famous for its “11 PM shock deals.”
✔ Install brand apps
Brands release secret deals through apps first.
✔ Dubai Hills Mall is Dubai Mall’s calmer twin
Same brands, less chaos.
✔ Always check pre-Black-Friday prices
Some stores inflate “discounts” if you don’t monitor.
Ranking the Malls by Savings (Realistic Version)
| Category | Mall | Why |
|---|---|---|
| Best Discounts | Dubai Outlet Mall | True 70–90% cuts |
| Luxury & Premium | Dubai Mall | Biggest brand variety |
| Electronics | Mall of the Emirates | Best bundled deals |
| Family Shopping | City Centre Malls | Affordable + less crowded |
| Easy Experience | Ibn Battuta Mall | Calm + good offers |
If you want the biggest price drops, go straight to the Outlet Mall.
If you want premium beauty, fashion, and variety, Dubai Mall delivers.
If tech is your priority, Mall of the Emirates is unbeatable.
If you want stress-free shopping, City Centre or Ibn Battuta will make your life easier.
No matter where you go, Black Friday 2025 Dubai is going to be one of the wildest shopping weeks the city has ever seen. Shop smart, hydrate, charge your phone, and don’t wear uncomfortable shoes — you’ll thank yourself later.
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